The Boot Hut Bursts Forth As A Leader In Fine Footwear
I am a Business Development Specialist. I have been offering this service for approximately five years now on a freelance basis. One are I specialize in is consumer advice for businesses. What does this mean? Basically I help businesses determine who there target market should be, how to reach that market and what specific goods or services they should promote. Let me give you an example of how I can help a business owner out. There was a man in Utah that owned a boot making business. He had learned this craft from his Father, who had learned it from his Father and so on. He was a very gifted craftsman, but not much in the way of a businessman. This was especially true when it came to advertising and promoting his product. The Boot Hut, as it was called, specialized in custom cowboy boots. But, most of it’s advertising was being done in the local newspaper. There was an occasional ad placed in other papers statewide. But none of these were really targeted at a specific audience. In this case, the cowboy or cowgirl. After sitting down with Mr. Phelps and discussing what he wanted to accomplish, we were able to come up with a marketing plan that was a huge success. By placing ads in magazines that were published for cowboys, money was saved on unproductive advertising. We were able to get his company a billboard ad at several of the nations largest rodeos, which was a huge boost. Now The Boot Hut is busy as a bee. Mr. Phelps recently let me know that his business had grown five fold since my assistance. They actually now have people on a waiting list for boots. That is what it is all about. Business Development Specialist is just my fancy way of saying I help people make a success of their life’s work.
